Vanilo vs Magento

Website Configuration
Admin Panel User Accounts
Catalog Management
Inventory Locations
Configurable Marketing Automations
Manual order creation
Re-orders from accounts
B2B Commerce
B2B Blended or Dedicated Stores
Multi Channel Selling for B2B
Custom Pricing for B2B Channels
Netto based Pricing
Custom Currencies for Channels
Channel based Tax configurations
Custom Checkout for B2B
Bulk orders via API
Multi-store management
Store based product listings
Store based product pricing
Store based Shipping options
Store based payment options
Store based currency usage
Decentralized Inventory system
Multilingual capabilities
SEO optimization options
Product types
Variable product
Subscription based
Product Filtering
Ratings and Reviews
Linked Products (upsells, crossells)
Product Bundles
Shipping to multiple addresses in one order
Flat rates
Specific rates (zone based)
Free shipping + treshold
Tax and shipping estimates
Real-time rates
Duties and Import Tax estimates
Customizable Checkout
Customer Accounts
Payment gateways
Guest checkout
Coupon codes
Gift cards
Technical and Hosting
Brand design and layout
Downloadable templates
Rest API
Frontend API
Additional customizations
Vanilo Cloud
Cloud-Based built on Vanilo Open Source
7 payment gateways supported
Blade templates
✓ (Rest API)
SSL + HTTPS by default, protected by Cloudflare firewall, Security Monitoring
Collaboration based
24/7/365 support and uptime monitoring
Open Source and Cloud Based Versions
Additional app available for Magento 2
Additional app required
Additional app required
Additional app available for Magento 2
12 payment gateways supported
✓ (Rest and GraphQL)
Self-hosted and cloud-based
SSL encryption, Content Security Policy, Two-Factor Authentication
App library
24/7/365 support and uptime monitoring for Magento 2 Commerce only

Detailed overview


Vanilo is a versatile e-commerce SaaS platform, prioritizing speed, customizability, and developer experience. Aimed at Laravel developers seeking a high-performance online storefront, it offers a 100% customizable frontend, quick load times, and an extendable core feature set.
With its roots in Europe, Vanilo provides a secure, localized alternative to global giants, ensuring compliance and familiarity with EU e-commerce practices.

  1. Speed: Pages load exceptionally fast, with server responses under 200 milliseconds
  2. Customization: Complete control over the frontend allows for a bespoke brand experience
  3. Developer:Friendly: Tailored for Laravel developers, offering a familiar, comfortable development environment
  4. Extendability: Start with core features; add modules as needed without the bloat of unwanted features
  5. Localization: European-based operation understanding the nuances of EU commerce, support in multiple languages
  6. Security: Strong focus on security with SSL, HTTPS, and firewall protection through Cloudflare
  1. Feature Set: May initially lack some advanced features provided by larger competitors like Shopify or WooCommerce
  2. Developer Requirement for additional features: The need for developer skills, particularly in Laravel, may limit the platform's appeal to non-developers
  3. Integration: While integrations are offered, the ecosystem may not be as expansive as that of more established platforms yet


Magento, available in both open-source and enterprise versions, is renowned for its extensive customization capabilities, scalability, and robust feature set. However, it's crucial to note that Magento is not for the faint of heart; it requires a certain level of technical expertise.
The versatility of Magento is evident in its advanced functionality. Few other e-commerce platforms can match the extensive features it offers, making it a prime choice for businesses seeking to create personalized, tailored customer experiences. This is particularly valuable for those with a dedicated development team at their disposal.

  1. Scalability: Magento 1 was highly scalable, making it a suitable choice for medium and large enterprises with growing product catalogs and high traffic volumes.
  2. Customization: Businesses could fully customize their online stores, ensuring a unique and brand-specific user experience.
  3. Robust Feature Set: Magento 1 offered an extensive range of features, including advanced inventory management, marketing tools, and SEO optimization.
  4. Multi-Store Management: Large businesses could efficiently manage multiple stores from a single admin panel, streamlining operations.
  5. Integration Capabilities: Magento 1 had a vast library of extensions and integrations, allowing businesses to connect with various third-party systems and tools.
  6. SEO-Friendly: The platform's structure and features were optimized for SEO, helping businesses improve their search engine rankings.
  1. Cost: The initial setup and ongoing maintenance costs could be substantial, which might not be feasible for smaller businesses.
  2. Complexity: Magento 1 was relatively complex, requiring technical expertise to manage effectively, especially for larger installations.
  3. Performance: Large product catalogs could lead to slower page loading times if not optimized correctly.
  4. End of Support: Magento 1 reached its end of life in 2020, which meant businesses have to migrate to newer versions for continued security and support.